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brand identity
Worked with Marie Kattner to refresh the branding for Balanced Bakes.
Clean, colorful, and straight to the point, while rooted in real ingredients and real life. Trustworthy enough to feel good about, playful enough to keep it sweet.
packaging
Designed packaging to survive long-distance shipping while keeping every detail crisp, with my favorite part - finessing dielines.
webdesign
Designed a clean, product-focused, and user-friendly website. See the full site at balancedbakes.com
social media strategy
Helped develop Balanced Bakes’ social strategy by shaping content pillars and content calendars (organic and paid), and assisted with influencer collaborations and giveaway campaigns.
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