Chanel's new unisex fragrance for him. And her.
Chivalry isn't dead - it's redefined.
The Team: Reeva Date, Cher Arthur, Rachel Engle,
Jenny Seeliger, Fama Ndiaye
Spec Work
The launch of Galanterie, Chanel's first unisex fragrance, will be the starting point of the entire campaign.
social
These posts will not only start a conversation online, but also create UGC by asking people to respond with how they define chivalry. Their responses will be used during the event.
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ooh / print
rsvp
Once the fragrance is purchased, the customers get a personalised package. The package will include an exclusive opportunity to RSVP to an experiential event that continues the conversation about chivalry.
The event will be the last stop in the user journey. It will create a sense of community within the Chanel consumers as well as creating passionate change in society over the dated stigmas of chivalry.
event
